Vision, Culture & Purpose to Improve Business Performance

Where do you want to take your business and what will it take to get it there? A question that many business leaders might find difficult to answer well. Are you driving your business or are you allowing your business to drive you? Are you firmly in the driving seat or being driven by day-to-day circumstances.

A company without a compelling, well communicated business vision lacks a true sense of purpose or direction both for the business leaders and for the employees. Yet many companies pay insufficient attention to this key area, letting everyday business demands dominate over strategic quality time.

A company without a true sense of purpose or direction severely limits itself. The staff culture may become more about individual self-interest than about the business, unhealthy silos may be created and customer best interests overlooked. This is a vicious cycle and often the start of the downward spiral.

The above scenario is obviously to be avoided if you want your business to thrive. However as companies grow, the culture challenges become greater and the more negative sides of human nature can kick-in. A good business coach can help you avoid or address this to improve business performance.