Categorization: Once you know what it is you want to sell, simply take some time to research your products so you may categorize them correctly and efficiently. The more products you’re selling, the longer it takes. If for any reason you get stuck along the way, simply Google Search the products you’re selling and follow how other, larger companies who are successfully categorizing the same types of products. The better categorized your site is, the easier it will be for your visitors to find what they’re looking for. As a result, you’ll convert more visitors to customers. For example, if one of the types of products you were selling was iPod accessories, you would not want to have 1,000 iPod accessories thrown into one category called iPod Accessories. You need to break it down into sub-categories like this: Armbands, Cases, Speakers, etc. Once you’ve completed the entire categorization process, it’s like learning how to ride a bike, it stays with you. When you’re ready to add more products in the future, you’ll already have achieved the knowledge of knowing exactly where to place all new products, in a timely manner, with little or no confusion. This will help out in the long run.
Pricing: Even if your site was designed to look like a million dollars, you can’t expect to increase your prices by 25% or more and actually think you’re going to get a lot of sales. All shoppers have to do is leave your site and go to the next one, within a matter of seconds, offering lower prices and buy from them. You can never get greedy, ever. Always stay above reasonable when it comes to pricing your products. Remember, although it takes time and effort setting up your site and getting your name out there, at least in the beginning, you’ll be working for free.